SWOT analysis of Amway Nutrilite analyses the brand by its strengths, weaknesses, opportunities & threats. In Amway Nutrilite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amway Nutrilite to benchmark its business & performance as compared to the competitors. Amway Nutrilite is one of the leading brands in the food & beverages sector.
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The table below lists the Amway Nutrilite SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Nutrilite competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
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| Amway Nutrilite | ||
| Parent Company | Amway and Alticor | |
|---|---|---|
| Category | Personal care brand- health | |
| Sector | ||
| Tagline/ Slogan | Best of nature, best of science We never compromise on quality Optimal performance requires optimal nutrition | |
| USP | Pioneer in the history of nutrition | |
| Amway Nutrilite Segmentation | Personal care- Health | |
| Amway Nutrilite Target Market | For whole family | |
| Amway Nutrilite Positioning | Complete range of supplements | |
| Amway Nutrilite Strengths | Below are the Strengths in the SWOT Analysis of Amway Nutrilite: 1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements. 5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington 6. Using technology for processing and just in time for distribution to maintain freshness 7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products 8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team 9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan | |
| Amway Nutrilite Weaknesses | Here are the weaknesses in the Amway Nutrilite SWOT Analysis: 1. Products are of high cost | |
| Amway Nutrilite Opportunities | Following are the Opportunities in Amway Nutrilite SWOT Analysis: 1. Distribution can be increased in other countries by combing with marketing efforts of other companies | |
| Amway Nutrilite Threats | The threats in the SWOT Analysis of Amway Nutrilite are as mentioned: 1. Increasing competition in both national and international markets | |
| Competitors | Below are the top 5 Amway Nutrilite competitors: 1. Natural | |
Amway was founded by two entrepreneurs who started numerous business ventures of their own and saw the importance of helping others do the same. From Beijing to Barcelona, Seoul to San Diego, millions of Amway Business Owners carry on this legacy.
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