Layby Reminder Template

All the overdue payment reminder templates are customisable and ready for you to simply copy and paste and fill in your information. Fluidly helps you distinguish your good and bad payers, showing you how long overdue your invoices are, so you can take appropriate action. Reminder ahead of due date. Before an invoice is due, you should send. Address the recipient you are sending the email with a salutation like. If you have built a good rapport with the prospect you can even precede the name with a “Hi”. Think about the person who is going to read the email before you write the salutation. Avoid salutations like “Hey” or “To whomsoever, it may concern”. Layby Reminder Template Free. Sample reminder letter for payment. Sample reminder letter for payment. Firm Name,Address. More Layby Reminder Template Clip images. Layby Reminder Template Free. Drafting reminder and explanation letters for late payment can be a difficult task. They have to be worded immaculately. Letter of cancellation tips. It is important to use the correct formal language for cancellation. Be polite, never be rude. Include date and the right company name and contact information. State that you wish to receive a written confirmation that the cancellation was put into effect. Print the letter on white quality paper. Example #2 – Due date payment reminder. If you need to send a payment reminder on the due date, you’ll want to include more details to make it easier for the client to pay you: Subject: Payment Reminder: Invoice #25 – Due Today. Hi Nick, Hope you’re doing well. This is a reminder that invoice #25 is due for payment today (October 25th).

You’re a business owner, not a copy writer. Rather than waste cycles trying to craft the perfect copy for your email appointment reminders, just use these 87 industry-specific appointment reminder samples!

For all client communication, you need to follow these four simple rules:

Keep it Real.
You know your clients. Make your reminder sound like your brand! If you’re “hip and with it”, add some spunk to your wording. If you like to keep it classy, do just that.

Keep it Relevant.
The main function of an appointment reminder is to get your clients the information they need. Don’t convolute the message with unnecessary details like sales and promotions. There are other messaging avenues for that.

Keep it Short.
Apptoto SMS text messages can support up to 300 characters, but that doesn’t mean you have to use them all. Use what you need to get the information across.

Keep it Consistent.
Many of your clients will be repeats and will come to rely on your reminders. If you reminded them 3 days before their appointment and then again 1 hour before, that needs to be the cadence you continue

Now, let’s take a look at those email appointment reminder samples. Start using them today!

Dentist Appointment Reminder Examples

Hi [Patient First Name] – this is a reminder of your upcoming appointment with Dr. Geller at Bright White Smiles on [Appointment Day] at [Appointment Time]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Hi [Patient First Name] – this is a reminder of your upcoming appointment with Dr. Geller/Dentist Name at [Appointment Time] on [Appointment Day]. To reschedule, please call 555-555-5555
Reminder: [Dental Service Type] with Bright White Smiles on [Appointment Day] at [Appointment Time]
Don’t forget! You have an appointment with Dr. Geller/Dentist at [Appointment Time] on [Appointment Day]. To reschedule, please call 555-555-5555

Dental Recall Appointment Reminders

It’s time for you next cleaning with Dr. Geller/Dentist Name. Call 555-555-5555 or click here [Online Scheduling Link] to schedule your appointment.
It’s that time again, [Patient Name]! Schedule your dental appointment with White Smile Dental soon. Call 555-555-5555 to make an appointment.

Doctor Appointment Reminder Templates

Hi [Patient First Name] – this is a reminder of your upcoming appointment with Dr. Grey/Doctor Name at [Appointment Time] on [Appointment Day]. To reschedule, please call 555-555-5555
Hello! Just a quick reminder from [Doctor or Provider Name] about your appointment on [Appointment Date] at [Appointment Time] Reply 1 to Confirm, 2 to Cancel.
Reminder: You have a consultation/check-up/health screening/eye exam with Dr. Grey at Happy Healthy Clinic tomorrow at [Appointment Time]. Reply 1 to Confirm or call 555-555-5555 to reschedule.

Doctor Recall Appointment Reminders

It’s time for your annual check-up. Schedule time with Dr. Carter/Doctor Name by calling 555-555-5555 or clicking here [Online Scheduling Link]
We miss you, [Patient Name]! Schedule your annual check-up with Dr. Yang. Call us at 555-555-5555
Can you believe it’s already been a year? Call 555-555-5555 to schedule you annual check-up with Dr. Shepherd.

Physical Therapy Appointment Reminder Samples

You have an appointment with Evan at Best Physical Therapy on [Appointment Date] from [Start Time] until [End Time]. Please wear loose fitting clothing. Reply 1 to Confirm or 2 to Reschedule.
Reminder: Aquatic Therapy Session on [Appointment Day] at [Appointment Time] at Expert Physical Therapy located at [Location Address]. Please bring proof of insurance. Call 555-555-5555 to reschedule.

Dermatologist Appointment Reminders

You have a skin check exam scheduled with Dr. Day on [Appointment Date] at [Appointment Time]. Free parking is available in the Green parking garage on Levels 1-3. Please arrive 15 minutes early to fill out new client paperwork. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Appointment Reminder: [Appointment Date] at [Appointment Time]. [Location Address]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.

Hair Appointment Text Reminder Templates

Layby Reminder Template Printable

Hello Beautiful! Can’t wait for your haircut/highlight/blow out with me on [Appointment Date] and [Appointment Time]. Reply ‘Yes’ to Confirm!
Hey [Client Name]! Don’t forget about your appointment for a [Hair Appointment Type] with Hair by Kristi on [Appointment Date] and [Appointment Time]. Reply 1 to Confirm or 2 to Cancel.
This is a reminder from Kristi at Luxe Hair Salon. Your appointment is scheduled for [Hair Appointment Date] at [Appointment Time]. Please arrive 5 minutes early. Call 555-555-5555 to reschedule.
[Client Name] – See you soon! You have an appointment with [Hair Stylist] on [Appointment Date] at [Appointment Time] for a Full Highlight and Haircut. Please remember ColorBox Salon requires 24 hours advance notice for all cancellations. Call 555-555-5555 to reschedule.

Barbershop Appointment Reminder Templates

Hey [Client Name] – Quick reminder about your haircut with Dale at A Little Off the Top Shop on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm or 2 to Cancel or 3 to Reschedule.
Reminder: Haircut with Dillon at Buzz Cut on [Appointment Time] at [Appointment Date]. Please arrive 5 minutes early at [Barbershop Location]. Call 555-555-5555 to reschedule.
You are scheduled for a haircut and shave on [Appointment Date] from [Start Time] to [End Time] with Jack at The Barber of Seville. Reply 1 to Confirm or 2 to Cancel or 3 to Reschedule.
Fresh Lettuce Alert: You’ve got an appointment with Brian at Blades Co. tomorrow at [Appointment Time]. We’ll have a warm towel waiting for you. Arrive 15 minutes early to enjoy a beverage and catch the game.

Tattoo Appointment Text Reminder Examples

Don’t forget about your appointment with Trevor at Ink Shop Tattoos on [Appointment Date] from [Start Time] to [End Time]. Please arrive 15 minutes early and wear loose fitting clothing. Reply 1 to Confirm or 2 to Reschedule
You have a pre-appointment consultation with Maddie at Mad Ink Parlor to review your tattoo design. Please arrive 5 minutes early to our new location at [Location Address]. To reschedule call 555-555-5555.
Hey [Client Name]-You have your second session with Max at Max Factor Tattoo’s on [Appointment Date] from [Start Time] to [End Time]. Please remember Max requires 48 hours advance notice for all cancellations. Call 555-555-5555 to reschedule.

Landscaping Services Appointment Reminders

Friendly reminder that the crew from Lance’s Lawn Service will be at your house tomorrow at [Start Time] for your weekly lawn care. Please secure pets to keep our team safe. Reply 1 to Confirm.
Appointment Reminder: Fresh mulch and tree branch removal at [Appointment Time] on [Appointment Date]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
This is a reminder about your gutter installation from Gutters R’ Us on [Appointment Date] at [Appointment Time]. Our team will need full access to the backyard to complete the installation. Reply 1 to Confirm or call 555-555-5555 to reschedule.

Window Installation Text Reminder

Window Installation Appointment Reminder: [Appointment Time] on [Appointent Date]. Someone 21 years or older will need to be present. The installation will take approximately 5 hours. Reply 1 to Confirm.
You have a window installation scheduled for [Appointment Time] from [Start Time] to [End Time] at [Installation Job Location]. Please remember Green Window Co. requires 24 hours advance notice for all cancellations. Call 555-555-5555 to reschedule.
ACME Windows confirming your installation for [Appointment Time] on [Appointment Date]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.

Home Repair Text Appointment Reminder

Hi [First Name], Handyman Dan will be at [Job Location Address] on [Appointment Date] from [Start Time] to [End Time] to finish your to-do list. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Friendly reminder from Don at AAA Home Repairs for your appointment on [Appointment Date] at [Appointment Time] for drywall patching and repair. Please call 555-555-5555 to reschedule.
Your deck repair is scheduled for [Appointment Date] at [Appointment Time]. Reply ‘1’ to Confirm or call 555-555-5555 to reschedule.

House Cleaning Appointment Reminder

Squeaky Clean Cleaning is scheduled to clean your house from [Start Time] to [End Time] on [Appointment Date]. Reply 1 to Confirm.
Hi there! Just a friendly reminder about your house cleaning tomorrow at [Appointment Time]. Don’t forget to leave a key in the lockbox. Text me to reschedule!
Cleaning day is almost here! Kim from Merry Mops is scheduled for [Appointment Time] on [Appointment Date]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
You’ve got one less thing to do on [Appointment Date] at [Appointment Time]. Kim is coming to clean your house! Reply 1 to Confirm.

Construction Appointment Reminders

Your flooring installation is scheduled for [Appointment Date] from [Start Time] to [End Time]. Please make sure the crew has access to the property. Reply 1 to Confirm.
Reminder: Counter Installation at [Job Location Address] on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm or 2 to Reschedule.

HVAC Appointment Reminder

Help is on the way! Your appointment for with Heating & Cooling Guys is scheduled for [Appointment Date] at [Appointment Time]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
See you soon! Your annual furnace inspection is at [Appointment Time] on [Appointment Date]. Call 555-555-5555 to reschedule.
Just a Reminder: Appointment with Matt’s HVAC on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm or call 555-555-5555 to Reschedule.

Pest Control Appointment Reminder

Your termite inspection is scheduled for [Appointment Date] at [Appointment Time] with Pest Away Services. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Reminder: Annual pest control service on [Appointment Date] at [Appointment Time]. Call 555-555-5555 to Reschedule.
Ron from White’s Pest Services will be at [Job Location Address] on [Appointment Date] at [Appointment Time] to complete your exterior pest control treatment. Please let the product dry prior to allowing pets outside. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.

Tutoring and Education Appointment Reminder Templates

Parent Reminders

Reminder: Your student has a reminder with [Tutor Name] on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
You are scheduled for a Parent/Teacher Conference with Mrs. Smith at [Appointment Time] on [Appointment Date]. Please wait at the chairs outside of Room 3 at [School Name]. Reply 1 to Confirm.

Student Reminders

Don’t forget! You have a tutoring session with [Tutor Name] at [Appointment Time] at [Appointment Date]. Please complete your assignments prior to arrival. Reply 1 to Confirm.
Hey [First Name], we will see you at [Appointment Time] on [Appointment Date] for your tutoring session. Reply 1 to Confirm or 2 to Reschedule.

Driver’s Ed Appointment Reminders

Friendly reminder! You have driver’s education scheduled tomorrow from [Start Time] to [End Time]. Please remember there is no food or drink allowed in the vehicle. Reply 1 to Confirm.
Hi [First Name] – don’t forget about your driver’s ed appointment today from [Start Time] to [End time]. You’re driving with [Instructor Name]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.

Car repair and Auto Service Appointment Reminder Samples

Hi [First Name] – don’t forget to drop off your car tomorrow at [Appointment Time] for your oil change with Lance’s Lube and Auto Repair. It should take us about 30 minutes to complete. Reply 1 to Confirm.
Appointment Reminder: [Auto Service Type] with Mike’s Auto Shop on [Appointment Date] at [Appointment Time]. Call 555-555-5555 to reschedule.
Beep Beep! We’ll see you on [Appointment Date] at [Appointment Time] for your transmission flush at Tyler’s Transmissions. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.

Automotive Tinting Appointment Reminder Template

You are scheduled with Tint Town Inc for an auto tinting appointment on [Appointment Date] at [Start Time]. We are located at [Location Address]. Your car will be ready for pickup at [End Time]. Reply 1 to Confirm or 2 to Cancel
This is a reminder for you auto tinting appointment at [Appointment Time] on [Appointment Date] at Tinting Express located at [Location Address]. Please call 555-555-5555 to reschedule.

Brake Repair Appointment Reminder Sample

Reminder: Your brake service appointment with Brakes N’ More is scheduled on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Appointment Reminder: Brake Pad Replacement on [Appointment Date] at [Appointment Time] with Brake Faster Auto Shop located at [Location Address]. Please call 555-555-5555 to reschedule.

Veterinary Appointment Reminder Examples

[Pet Name] has an appointment with Dr. Derri on [Appointment Date] at [Appointment Time] for a flea and tick exam. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
We’re excited to see [Pet Name]! Your appointment is at [Appointment Time] on [Appointment Date] at Big Sky Veterinary Clinic. Reply 1 to Confirm or call 555-555-5555 to reschedule.

Dog Walking, Training and Grooming Text Reminders for Clients

I’ll be there tomorrow at [Appointment Time] for Benji’s weekly walk! Please have his leash accessible. Let me know if you need to reschedule!
Scout’s walk is scheduled for [Appointment Date] from [Start Time] to [End Time]. Reply 1 to Confirm or 2 to Cancel

Text appointment reminders for massage and spa appointments

It’s almost time to relax! Don’t forget you have an appointment with Mary at Zen Day Spa for a [Spa Treatment Service] at [Appointment Time] on [Appointment Date]. Reply 1 to Confirm or 2 to Cancel or 3 to Reschedule.
Reminder: Your appointment for a [Spa Treatment Service] with Ken at Massage Spa is on [Appointment Date] from [Start Time] to [End Time]. Please arrive 15-minutes early to enjoy our complimentary beverages and relaxation room.
You are scheduled for a 60-minute Massage and Facial at Orchid Day Spa on [Appointment Date] and [Appointment Time]. Please remember Orchid Day Spa requires 24 hours advance notice for all cancellations. Call 555-555-5555 to reschedule.
Appointment Reminder: 90 Hot Stone Massage at [Appointment Time] on [Appointment Date] with [Masseuse Name]. Reply 1 to Confirm or 2 to Reschedule.

Nail Salon Appointment Reminder Samples

You are scheduled for a pedicure and manicure on [Appointment Date] at [Appointment Time] at Pretty Nails. Please choose your nail color when you arrive. Gratuity paid in cash is preferred. Call 555-555-5555 to reschedule.
Appointment Reminder: Pedicure at Nice Nails on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm or 2 to Cancel or 3 to Reschedule.

Personal Training Session Reminder Samples

Don’t forget about our training session tomorrow at [Appointment Time]! I’ve got a fun workout planned. To reschedule, text me at 555-555-5555
Hey [Client Name], just a quick reminder from Bodies By Montana about your fitness consultation on [Fitness Appointment Date] at [Appointment Time]. Looking forward to helping you hit your goals. Reply 1 to Confirm or 2 to Reschedule.
Reminder: You have a personal training consultation with [Trainer Name] at Gym Fit, [Location Address], on [Appointment Date] at [Appointment Time]. To reschedule, call 555-555-5555.
Please check in at the trainer’s desk today 15 minutes before your fitness consultation appointment with [Trainer Name]. Bring your water bottle and a towel. See you then!

Counseling Appointment Text Reminder Samples

[Patient Name], we look forward to seeing you for your session with Dr. Brown at The Wellness Clinic tomorrow at [Appointment Time]. Please arrive 15 minutes early and a copy of your insurance.
[Patient Name], this is a friendly reminder of your session with Dr. Lewis on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Reminder: 1-Hour Session with Dr. Daley on [Appointment Date] from [Start Time] to [End Time]. Our eastside clinic is located at [Location Address]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.

Family Therapy Appointment Reminder Templates

The [Last Name] Family has an appointment with Dr. James on [Appointment Date] at [Appointment Time]. Please ensure you arrive 15 minutes early. Free parking is available in Garage B. Call 555-555-5555 to reschedule.
Reminder: 1-Hour Session at [Appointment Time] on [Appointment Date] for the [Last Name] Family at Well Minds Clinic located at [Location Address]. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule.
Just a quick reminder about your appointment at Happy Family Counseling on [Appointment Date] at [Appointment Time]. Reply 1 to Confirm or call 555-555-5555 to reschedule.

Marriage Counseling Appointment Text Reminder Samples

Hi [Patient Name], you and [Partner Name] are scheduled for a 1-Hour Session with Dr. Whaley at [Appointment Time] on [Appointment Date]. Bring a copy of your insurance. Please call 555-555-5555 to reschedule.
Reminder: 1-Hour Session scheduled with Dr. Horton at Well Minds Therapy on [Appointment Date] at [Appointment Time] for [Patient Name 1] and [Patient Name 2]. Please remember that we require 24 hours advance notice for all cancellations. Respond ‘Yes’ to Confirm.
You are scheduled for a session with Dr. Glover at [Appointment Time] on [Appointment Date]. Please remember to complete your Enneagram test as well your couple questionnaire prior to our appointment. Fall 555-555-5555 to reschedule.

CPA/Tax Preparation Appointment Reminder Samples

Reminder: Appointment with Meyer and Meyer’s Accounting Services on [Appointment Date] at [Appointment Time]. Please bring all of the documentation requested in the checklist provided via email. Reply 1 to Confirm, 2 to Cancel or 3 to Reschedule
Your tax preparation appointment is scheduled for [Appointment Date] from [Start Time] to [End Time] with Susie Brown, CPA located at [Office Location Address]. Reply 1 to Confirm.
Appointment Reminder: [Appointment Date] at [Appointment Time] at Baylor, Hoggs and Bishop LLC located at [Office Address]. Free parking is available in the attached lot. Reply 1 to Confirm or call 555-555-5555 to reschedule.
Hi [First Name], your quarterly account review is on [Appointment Date] at [Appointment Time]. I will provide a full printout of your bookkeeping records. Please come to our new office located on the 3rd floor at [Location Address]. Reply 1 to Confirm or 2 to Cancel

Reaching your target audience at the right time with the right message is critical to the success of any email marketing campaign. However, according to the Mailchimp survey, the average email open rate is around 21% across all industries. That’s why reminder emails are essential. Timely sent reminder emails can increase engagement and nudge customers to perform specific actions when necessary. But crafting these emails and figuring out when’s the best time to send them out can be challenging for marketers. Below are a few reminder email templates for different occasions that you can adapt for your own use.

What is a reminder email?

A reminder email is a powerful tool for marketers that basically does what it says – it reminds the recipient of something important that is coming up, something that is expected of them, or should have happened but didn’t. Here are some scenarios in which sending a reminder email can benefit your business:

Informing users that their free trial is about to expire/ has expired
Re-engaging inactive users who abandoned your product at a certain step (for example unfished registration)
Reminding current customers to renew their subscription or membership
Notifying clients of their upcoming bill date, late, or overdue payments
Alerting customers of failed payments/credit card expiration/account cancellation
Reminding customers about important upcoming events, etc.

Reminder email subject lines

[Name], we haven’t seen you in a while ☹
We’ve missed you!
We noticed you’ve been a little distant lately
Your [Product] Trial ends in [number] days
[Name], your [Product] trial is almost over. Update now!
Action Required – Your [Product] payment has failed
Please update your payment information
Oh no, there’s a problem with your [Product] payment
Your [Product] account has been paused!
Your [Product] account will be deactivated in [number] days
Reminder: Event Submission Deadline is [date]
Don’t miss out [Event Name]
Last chance to see [Speaker] live at [Event Name]!

Layby Reminder Template

8 Reminder email templates

The inactive user reminder email

Hi [Name], Time flies! Can you believe that your [Product] trial is almost coming to an end? You still have 3 days to get up to speed with all the awesome things you can do with [Product] like: [Benefit 1 using feature 1][Benefit 2 using feature 2][Benefit 3 using feature 3] If you’re ready, you can navigate to the Plans page to select a subscription that best suits your needs. Our plans start at [price], and you can change your plan at any time. You’ll also get access to our rockstar customer support team who can guide you through any challenge and recommend best practices for getting the most value out of our [tool/ platform/ software]. Choose My Plan Still evaluating and could use a hand before your trial is up? Let us know – we’re here to help! Best,[YOUR SIGNATURE]

The upcoming payment reminder email

<h3><strong>The overdue payment reminder email</strong></h3><div><textarea readonly='>Hi [Name], Our records show that we haven’t yet received a payment of [amount] for Invoice [ invoice number], which is overdue by one week. I would appreciate it if you could check this out on your end. I know that life can get busy, and details can be missed. I’ve attached a copy of the invoice to this email, in case the original was lost or deleted. If the payment has already been sent, please disregard this notice. If you have any questions whatsoever, please reply and I’d be happy to answer them. Thanks,[YOUR SIGNATURE]

Credit card expiration reminder email

Hi [Name], We just tried to charge your credit card for your subscription renewal at [Product], however, it failed. This typically happens due to a change in your credit card number, card expiration, card cancellation, or the bank not recognizing the payment and taking action to prevent it. To ensure you don&#8217;t experience any interruption of your service, please update your credit card details, and we’ll give it another try. You should be able to do it in less than a minute by clicking here: [link to the update page]. If you have any questions, concerns, or issues, please visit our Help Center, call us at [number], or start a chat with our customer support team. We&#8217;re here to help! As always, thanks for being a [Company] customer. Best,[YOUR SIGNATURE]

Account cancellation reminder email

Hey [Name], We are less than two weeks away from the [Event Name] event where we’ll be talking about how to [achieve specific goals] as well as the latest trends in [industry]. We wanted to remind you that [Event Name] ticket prices go up on [date]. Be sure to snag your ticket before the price increases. After [date] tickets will increase to [price], so don’t miss out! Register Today Some of our speakers: [Speaker 1 &#8211; short bio][Speaker 2 &#8211; short bio][Speaker 3 &#8211; short bio] Event schedule:[Event schedule details] You can find more information on our event page. If you have any questions, please feel free to reach out. Hope to see you there![YOUR SIGNATURE]

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Frequently asked questions

When should I send a reminder email?

There is no perfect time to send a reminder email as it will vary case by case. If you are reminding customers about the upcoming payment, trial expiration, or renewal of their subscription, it makes sense to notify them at least a week beforehand, as well as on the due date. When it comes to dunning emails to recover failed payments, it’s generally appropriate to send a reminder on the first business day after the due date.

How many reminder emails should I send?

One of the biggest mistakes you can make with reminder emails is to send a single reminder and hope for the best. If you want to convert more trial users or recover more revenue from failed payments, consider sending a series of emails including pre-reminders, due-date reminders, and reminder follow-ups.

What are the best practices for reminder emails?

Reminder emails should be short, simple, and provide only the right amount of context and level of detail without being overwhelming with unnecessary information. They should be written in a professional, yet friendly and polite manner – the key is finding the right balance between being persistent and pushy. Make sure to include an obvious call to action so that customers know exactly what is expected of them.

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